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How adidas and the PureBOOST DPR Are Winning the Running Game As sports and fashion continue to merge and become synonymous, one brand that has helped to push the boundaries and seamlessly blend the two worlds together is German sportswear giants adidas. Since its initial introduction way back in the late '40s, adidas has managed to greatly influence the sneaker culture with its now iconic Stan Smith, Superstar and Rod Laver silhouettes, though the brand definitely lacked a defining trait in the performance department. However, just in the past few years a...
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